Eva Zar is an artist/curator with Russian roots, living and breathing in New York. She is a Master of Fine Arts student (major in photography) at the Parsons School of Design. She loves everything that is too much to handle. Spread love and feminism, because it’s important. Eva has an obsession for fruits, drag queens, good conversations and inappropriate daily life details. Eva Zar had the pleasure to work different clients (selected list): Audi, C-heads, Coca Cola, i-D, Indie, Ecco, Katha, Media Productions, Mumok, MuseumsquartierLeft Boy, Park | Park Online Store, Vice CEE and many more. Furthermore she was featured in several (selected) on and offline magazines: Bitchslap, Broadly, C-heads, Creative Boom, Creem Mag, Cult of Mac, Designtaxi, Fubiz, i-D, Indie, Girls Are Awesome, Paper Magazine, Sand & Such, and many more.
WONDERLAND IRL (2016)
"We’re a generation that didn’t only grow up with huge digital advances but also influenced it in a lot of ways. We’re the first generation that creates completely new identities - virtual reality isn’t virtuality anymore but reality. The artist Eva Zar builds a real virtual space that allows passersby to escape from their daily life routine for a little while. The installation is a hybrid of her unique visual style, viennese splendour and contemporary digital everyday culture. Modern performers can briefly disappear from the real life and dip into the bizarre wonderland of the extraordinary photographer." - AUDI, 2016
SHY BUT NOT SHY (2016)
In portraying people at their most intimate and most comfortable, she legitimizes their self-curated experiences. In Zar's glittery worlds, her subjects' hair curlers are tools, their beds stages. They are quietly experts in lighting and painting their nails, in knowing their bodies. In a culture where these skills are often seen as frivolous, where femininity is associated with weakness, such a depiction feels inherently political -- an assertion that even in our most private moments, those of us who practice and perform femininity carry with us a specific, powerful understanding of our visual personalities. It is especially powerful that Zar shows that femininity is not just for bodies typically classified as female. She says that she doesn't want to make this kind of relationship with femininity seem abnormal, but rather, feels its important for her work to be situated in a climate in which gender is beginning to be understood as amorphous and shifting.
- Paper Magazine about "Shy but not Shy" (full article: here)
PEACHY WORLD (2015)
I have a new girl crush-and this time it's serious. Her name is Eva Zar and she everything but the shy neighbour girl hiding in her apartment, that is also home of 10 cats. - Monique Blume